We’re located on Golborne Road, overlooking one of the world’s most vibrant street markets. It’s the perfect spot to focus on entrepreneurs. Which is exactly what we do.

We’ve been around the block and work all over the world providing the kind of insight, ideas, and initiatives that can impact everything from employee behaviours and new product development to brand identity and communications.

We partner with all manner of entrepreneurs. Some are just starting up. Others steer major global enterprises. As brand strategists and marketing communications specialists we help them to define and convey distinctiveness in ways that attract interest and propel business.

We combine business understanding, trend, and category analysis with our own unique investigative approach.
This leads us to fresh insight.

We believe that real insight is rarely found in focus groups or on spreadsheets. Whether you aim to generate interest in a toothbrush, a mainframe, or a marriage proposal, effective strategy starts by understanding the emotions that delight, inspire, or hold people back.

The insights that matter--the kind that move people and drive big ideas--come from a different, more personal approach. Ours is unconventional but one that results in unexpected answers and fresh opportunities.

Insight fuels brand ideas, positions, and principles which underpin all marketing activities, employee behaviours and communications. We keep you “on brand” and hold you there.

Peace Love and Linux

The idea: by aligning with open-source programmers, IBM would reinforce their thought leadership credentials with a critical army of tech influencers.

We distill insight into the kind of strategic and tactical ideas that open hearts, minds, and markets.

A good idea can come from anywhere, but the best are those that are simple, original and compelling.

We’re as pragmatic as we are creative when it comes to generating the kind of answers that result in potent brand positioning and effective business propositions.

Initiatives flow from brand ideas in natural and authentic ways. We deploy the right resources and channels to engage audiences and drive business results.

Pygmalion rebranding

We helped Cammell Laird transform from industrial to luxury brand and chart a new course as a player in the elite super yacht market.

We create the means to help our clients distinguish themselves in a powerful and effective manner--no matter what form the communication takes. As former clients ourselves, we’ve never forgotten that marketing is an investment.

We focus on initiatives that lead to bottom-line outcomes.

• Brand identity
• Activities and events
• Sponsorship
• Digital expression
• Communications and collateral

Real marketing-led business change happens from the inside out.

We know that your staff, your stakeholders and colleagues--everyone you work with--is a marketer.
Or should be. We provide the kind of tailored workshops and training that can help you harness that power.

Our enrichment programs are custom-curated to ensure that no one loses the plot. We provide skills, tools and inspiration to engage employees at all levels and promote a consistent narrative for your brand.

Teresa

Teresa is a global brand strategist. Over the course of two decades in marketing and communications, Teresa has helped burnish insight into resonant, results-producing campaigns that drive business and turn brands into icons. Her roster of global clients include IBM, Unilever, Nokia, Mobil Oil, L’Oreal, iVillage, and Compaq. A frequent advisor and guest lecturer on the academic and business circuit in Asia, The Americas and throughout Europe, Teresa is also the director of The Institute: a centre dedicated to helping businesses identify, enrich, and inspire rising talent.

Richard

Richard is an award-winning marketing professional whose brand-building experience spans wide range of businesses and industries. A former journalist, Richard has formulated strategy and notable communications campaigns for HSBC, Random House, BNY Mellon, Merrill Lynch, Cammell Laird, and TIAA-CREF. In 2009 Richard established Crimea River Ltd--a strategic marketing consultancy dedicated to helping businesses uncover opportunities, innovate, and succeed in a rapidly evolving global marketplace.

Clients

We’ve worked with wide range of brands--big and small, including:

Azure Wealth

Compaq

IBM

Nokia

BNY Mellon

Davide Cenci

IVillage

TIAA-CREF

Cammell Laird

ExxonMobil

L’Oreal

Unilever

Ceramica Blue

HSBC

Lowe Worldwide

Johnson & Johnson